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A Study on the Perceived Value and Behavior of Chinese Generation Z Consumers Toward Emotional Design in Silver Jewelry

Year: 2025

Type: article

Study design: Observational Study

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2025.3.744

Authors: Hui Chen, Xiao Peng Ma, Sung Won Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415015750

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