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AIGC-powered Package Renewal Design Research Utilizing Chinese ‘Chu’ State CultureCulture : Focusing on the Xiao Huya Brand

Year: 2025

Type: article

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2025.3.61

Authors: Canyang Wang, Junyi Xu, Eui-Tay Jung

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415015813

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