Work

The Effect of Brand Naming Criteria on Market Performance Using Regression Analysis

Year: 2025

Type: article

Source: DergiPark (Istanbul University)

Authors: Özkan, Beyza, Çetin, Metin Berk, Özdemir, Yavuz, Yıldırım, Mustafa

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415016011

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