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From clicks to campus: how AI-powered digital marketing shapes student enrollment decisions

Year: 2025

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-05-2025-0398

Authors: Ajayeb Salama AbuDaabes, Hany Mamdouh Selim, Rawa Hijazi

Institutions: Liwa University, Al-Zaytoonah University of Jordan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4415022348

FWCI: 11.06

Cites: 49

Cited by: 6

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