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A Case Study on the Artist Branding by Art Collaboration : Focusing on the ‘Yesulhankki’ Project

Year: 2025

Type: article

Source: Journal of Multiculture and Education

DOI: 10.31041/jme.2025.10.3.159

Authors: 홍익대학교 대학원 문화예술경영학과 박사과정, Soyul Park, Sunyoung Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415042769

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