Cross-Regional Digital Marketing Strategies: A Competitor Analysis of the Flooring Industry in the United Kingdom and Southeast Asia
Year: 2025
Type: conference-paper
Abstract: This study presents a global digital marketing framework, developed through a case study of a UK-based B2B industrial flooring company and the review of relevant literature, focusing on enhancing its Southeast Asian market presence. Using a mixed-method approach, it combines qualitative and quantitative analyses to examine digital marketing strategies, trends, and competitor practices. Findings highlight the effective use of social media by leading competitors and emphasize the importance of digital marketing in optimizing B2B operations and cross-cultural interactions. The study recommends some actionable insights for companies aiming to remain competitive and grow in the dynamic market.
Source: Engineering headway
DOI: 10.4028/p-zj6d3x
Authors: Chan Wen Huey, C. Daowd, Umar Farooq
Institution: Coventry University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4415117124