Work

The impact of brand inauthenticity on consumer emotional and behavioral responses

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2025-5732

Authors: Jessica Hoppner, Russell Abratt, Ryan White

Institutions: George Mason University, Winona State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415137182

FWCI: 9.047

Cites: 73

Cited by: 5

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