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The garden party: Refrains on literature as consumer research

Year: 2025

Type: article

Source: Journal of Consumer Culture

DOI: 10.1177/14695405251390715

Author: Koushiki Choudhury

Institution: Indian Institute of Management Calcutta

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415198248

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Cites: 35

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