Work

Co-branding for sustainability: how consumer perceived benefits, risks, and quality assurance shape upcycled food acceptance

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-04-2025-0446

Authors: YoonHyung Huh, Yang Xu, EunHa (Lena) Jeong

Institutions: Iowa State University, University of Hawaiʻi at Mānoa

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4415221252

FWCI: 5.428

Cites: 68

Cited by: 3

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