Work

A Study on the Effect of Personal Color Perception on Psychological Utility and Color Cosmetics Purchase Behavior

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of International Culture & Arts

DOI: 10.46506/jica.2025.6.3.169

Authors: Eun-jin Lee, Su-hyun Kim, Hwa-jung Choi

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4415231906

FWCI: 1.841

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Cited by: 1

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