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Mass market advertising vs. referral rewards programs: which works better in social commerce?

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0412

Authors: Wei Wei, Baiyu Wu, Chen Tian

Institutions: Nanjing Forestry University, Yangzhou University, Nanjing University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W4415235365

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Cites: 63

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