Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience
Year: 2025
Type: article
Study design: Observational Study
Source: Online Information Review
Institution: Babeș-Bolyai University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415273186