Work

Visual aesthetics, perceived quality and purchase intention: a multi-group analysis of perfume consumers in Oman

Year: 2025

Type: article

Study design: Observational Study

Source: Management & Sustainability An Arab Review

DOI: 10.1108/msar-08-2024-0079

Authors: Zaheer Ahmed Khan, Ishfaq Ahmed, Hyder Kamran, Aryaty Binti Alwie, Umar Safdar, Zeeshan Asim

Institutions: University of Buraimi, Universiti Putra Malaysia

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415296387

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Cites: 78

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