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Exploring the role of service modularity in facilitating value co-creation: insights from knowledge-intensive business services

Year: 2025

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-01-2025-0047

Authors: Eija-Liisa Heikka, Timo Pohjosenperä

Institution: University of Oulu

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4415350140

FWCI: 1.841

Cites: 84

Cited by: 1

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