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How Social Exclusion Affects DIY Product Purchase Intention: The Mediating Role of Emotional Healing

Year: 2025

Type: article

Source: The Institute of Management and Economy Research

DOI: 10.32599/apjb.16.3.202506.207

Authors: Li-Na An, Min-kyung Choy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4415371780

FWCI:

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