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Innovative Techniques to Predict Churn in the French Insurance Industry: Integration of Machine Learning With the Grabit Model

Year: 2025

Type: article

Source: Journal of Forecasting

DOI: 10.1002/for.70057

Authors: Christophe Schalck, Meryem Yankol‐Schalck

Institution: IPAG Business School

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415387887

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Cites: 57

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