Work

Effects of video ad features on audience engagement: evidence from a large-scale video platform

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-04-2024-0212

Authors: Yiqun Cao, Sinan Aral

Institution: Massachusetts Institute of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415400085

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Cites: 39

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