Work

I don't just follow, I co-create! Unpacking how food influencers impact the co-creation of organic food brands

Year: 2025

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-07-2025-0921

Authors: Jerum William Kilumile, Li Zuo, Johakim Katekele John

Institutions: Mzumbe University, Beijing Jiaotong University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4415400953

FWCI: 3.688

Cites: 55

Cited by: 2

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