Work

The paradox of consumer engagement in ultra-fast fashion consumption

Year: 2025

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/imr-02-2025-0053

Authors: Karolina Sallaku, Karina Adomavičiūtė-Sakalauskė, Ioannis Rizomyliotis, Antonio Iazzi, Ioannis Christodoulou

Institutions: Vilnius University, University of West Attica, University of Salento, University of Westminster

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415406252

FWCI: 7.184

Cites: 169

Cited by: 4

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