The Impact of Advertisements and Product Placement (PPL) in Short Dramas on the Consumption Behavior of Middle-Aged and Older Adults
Year: 2025
Type: article
Study design: Observational Study
Authors: Yuanyuan Chen, Tae-hwan Rhee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415419580
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