Work

The Impact of Museum Co-Branding Products on Consumer Behavioral Intentions: Focusing on the Palace Museum and Pop Mart

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Korea Service Management Society

DOI: 10.15706/jksms.2025.26.3.003

Authors: XIMIN ZHOU, Yoonjae Nam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415419798

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