Work

Impact of Experience Quality at Idol Pop-up Stores on Perceived Value, Satisfaction, Fandom Identity, and Merchandise Purchase Intention

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Korea Service Management Society

DOI: 10.15706/jksms.2025.26.3.002

Authors: Shuen Siow, Yoonjae Nam

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415419959

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