The Effects of Advertising Model Types on SNS Advertising Effectiveness of Sports Brand Product: The Moderating Roles of Model’s Gaze Direction and Consumption Value
Year: 2025
Type: article
Study design: Observational Study
Source: 한국스포츠산업경영학회지
Authors: Seon-Ae Lee, Jin-Wook Han, Hee-Soo Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415501989