The Interaction Impacts of Sport Consumers’ Team-Self-Image Congruence and Self-Expression Desire on the Consumption Value of Team Merchandise and Iits Impacts on Hedonic Well-being and Consumer Happiness
Year: 2025
Type: article
Study design: Observational Study
Source: 한국스포츠산업경영학회지
Authors: Min Hyoung Kweon, Yun Ji Jeong, Joon Sung Lee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415502019
