Work

Analysis of Sponsor Brand Image Changes in Sport Events Using Social Big Data: Focusing on the case of Nexon Icon Match 2024

Year: 2025

Type: article

Source: 한국스포츠산업경영학회지

DOI: 10.31308/kssm.30.1.67

Authors: Siye Kim, Daehwan Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415502020

FWCI: 1.841

Cites:

Cited by: 1

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