Work

National pride as a motivator: A phenomenological approach of understanding Indonesian millennial men’s local clothing brands purchases

Year: 2024

Type: article

Source: Clothing Cultures

DOI: 10.1386/cc_00091_1

Authors: Devi Olivia Putra, Muhammad Aras, Julio Pasha Arigi, Syahril Adam Pratama

Institution: Binus University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415503940

FWCI:

Cites: 17

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