Work

For the good of all

Year: 2025

Type: article

Source: Strategic Direction

DOI: 10.1108/sd-10-2025-0294

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415506254

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Cites: 1

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