From engagement to purchases: how do social media content differentiation and digital capabilities of micro firms shape consumer behavior?
Year: 2025
Type: article
Study design: Observational Study
Source: American Journal of Business
Authors: Shahid Iqbal Khan, Sumaira Rehman, Uzma Kashif
Institution: Superior University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415526828