Work

A Two-Dimensional Concept of Brand Loyalty

Year: 1969

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1969.12520010

Author: George S. Day

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415527428

FWCI:

Cites: 1

Cited by: 152

Related to: 10