Year: 2025
Type: article
Abstract: Thriving for Over 300 YearsFrank: You are deeply involved in your family business, the Nolet Distillery.Could you tell us a little bit about yourself and your current position?Carolus III: Our family business is 334 years old, based in the Netherlands, and we have three generations still involved every day, from my grandfather, dad, uncle and to myself.I'm the first in my family born in the U.S. and the first to earn an undergraduate degree -in marketing from the University of Notre Dame.Historically, we've been in the spirits business, but recently I led the INTERVIEW WITH CAROLUS NOLET III, FOUNDER & PRESIDENT AT ROLUS SPARKLING BOTANICAL HYDRATION AND 12TH-GENERATION NOLET FAMILY MEMBERHow can a company be 334 years old and operate like a start-up?At Nolet Distillery, there is no contradiction.Customer focus, rapid experimentation and authentic storytelling have kept the company competitive and relevant in the spirits industry for more than three centuries.In our conversation, Carolus Nolet III, 12th-generation family member and president of ROLUS, the company´s first non-alcoholic beverage, explains how the family business fuses its deep heritage with modern marketing, innovation and agility.Marketing has always been at the heart of the company, speaking authentically to their customer´s gut, heart and mind.Carolus reflects on the evolving role of marketing, the mindful integration of AI and the enduring power of word of mouth while also offering practical advice for marketers who strive to stay relevant and lead with purpose.
Author: Carolus Nolet
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415530732
FWCI:
Cites:
Cited by:
Related to: