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The mediating role of emotional brand attachment on the effect of brand reputation on brand advocacy: the effect of gender

Year: 2025

Type: article

Source: Middle East J of Management

DOI: 10.1504/mejm.2026.10074296

Authors: Bora Açan, Zübeyir Çelik, Reha Saydan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415545288

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