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Upselling Through Value Articulation: Strategies for Promoting Premium Plans in India’s Fintech Sector

Year: 2025

Type: article

Source: International Journal of Science Architecture Technology and Environment

DOI: 10.63680/ijsate1025067.059

Author: Sania Pathan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415550948

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