Work

Scarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource Constraints on Shape Preferences

Year: 2025

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.70076

Authors: Christu Raja Mudiyappan, Min‐Hsin Huang, Sai To Ma

Institution: National Sun Yat-sen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415616454

FWCI: 7.238

Cites: 52

Cited by: 4

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