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The Apple-Hermes co-branding collaboration: a teaching case study on brand diversification in luxury fashion

Year: 2025

Type: article

Source: International Journal of Teaching and Case Studies

DOI: 10.1504/ijtcs.2026.10074325

Author: Jinju Heo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415619384

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