Work

On the Road to Sustainability: Themes and Strategies Used by Greenfluencers on Instagram and Their Impact on User Engagement

Year: 2025

Type: article

Source: Mass Communication & Society

DOI: 10.1080/15205436.2025.2576918

Authors: Rhianne W. Hoek, A. Marthe Möller, Bieke Helwegen, Guusje Thijs

Institution: University of Amsterdam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4415628353

FWCI: 3.688

Cites: 42

Cited by: 2

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