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Safeguarding for Innovating: Investigating Championing and Stewardship Behaviours as Facilitators of Business-to-business Value Co-creation

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Innovation Management

DOI: 10.1142/s1363919625500240

Authors: MANAL S. ALGHAMDI, CHRISTOPHER M. DURUGBO

Institutions: Saudi Aramco (Saudi Arabia), Abu Dhabi School of Management

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415650011

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Cites: 162

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