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Evaluating the impact of colour congruence on marketing effectiveness within Instagram campaigns

Year: 2025

Type: article

Source: International Journal of Mobile Communications

DOI: 10.1504/ijmc.2026.10074425

Authors: Chiao Chieh Chen, Yu Ping Chiu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415739715

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