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Exploring how autonomous sensory meridian response (ASMR) enhances phygital fashion retail experiences

Year: 2025

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-04-2025-0239

Authors: Lynda Lin, Bethan Alexander, Rosemary Varley

Institution: University of the Arts London

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415788252

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Cites: 68

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