Work

Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach

Year: 2025

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-11-2024-0456

Authors: Sheetal Jain, Sita Mishra, Sandip Mukhopadhyay

Institutions: Institute of Management Technology, Indian Institute of Management Sambalpur

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415817610

FWCI: 3.619

Cites: 38

Cited by: 2

Related to: