Work

Drivers of consumer brand advocacy in the metaverse

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-04-2024-0145

Authors: Vivek Mishra, Piyush Gupta

Institution: Birla Global University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415817688

FWCI: 5.428

Cites: 84

Cited by: 3

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