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Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-08-2024-0309

Author: Chung-Kuang Hou

Institution: Kun Shan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science and Technology Council

OpenAlex ID: W4415817739

FWCI: 5.428

Cites: 126

Cited by: 3

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