Work

Digital seduction: When personalized marketing blurs into personal manipulation—A consumer behavior analysis

Year: 2025

Type: article

Source: Journal of Information Technology Teaching Cases

DOI: 10.1177/20438869251394039

Authors: A. Poornima, Sowmiya M, Jenifer Arokia Selvi A

Institution: SRM Institute of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415829133

FWCI: 3.592

Cites: 42

Cited by: 2

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