Balancing hype and credibility: the impact of advertising puffery and popularity on clicks in short-video platform
Year: 2025
Type: article
Authors: Xiaobin Ran, Jiaxin Yan, Fuhua Shi, Yuewen Liu, Liyao Bu
Institutions: Xidian University, Xi'an Jiaotong University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415835404