Work

Exploring multifaceted convenience factors in online social commerce: the role of hedonic value in shaping impulse buying behaviour

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of economic and administrative sciences.

DOI: 10.1108/jeas-10-2024-0423

Authors: Tomasi Mutya, M. Ilankadhir

Institution: SRM Institute of Science and Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415847691

FWCI: 3.681

Cites: 59

Cited by: 2

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