Work

Study of Impact of Green Marketing on Consumer Behavior and Sustainable Development Goals in India With Global Perspective

Year: 2025

Type: article

Abstract: Green Marketing is a broad term covering all aspects of marketing decision- making that keep the ecology and environment in focus. Conventional marketing paid little attention to the pollution caused to the environment from the unused or expired products, the raw material used in manufacturing or from the packaging materials used. Green marketing is gaining importance due to increasing awareness about environmental conservation. The study explores the impact of customer orientation for sustainability on the purchase intention of green products. After several decades, the idea of sustainability by using the environment and natural resources to have less impact on planet earth gained momentum at every global platform. Goal No.12 of the 2030 UNEP Sustainable Development Goals agenda proposes to ensure sustainable production and consumption.

Source: GLOBAL JOURNAL FOR RESEARCH ANALYSIS

DOI: 10.36106/gjra/2302397

Author: Sunil Chaudhary

Institution: The Charutar Vidya Mandal (CVM) University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4415848959

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