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Bridging attention and behavior: insights from the AIDRA and SOR models in social media advertising

Year: 2025

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-01-2025-0063

Authors: Maximus Balla Tang, Jessica Lyn Andam, Anderson Edit, Mohd Ngah Ismail Suzali, Evan Lau

Institutions: Universiti Malaysia Sarawak, University of Technology Sarawak

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415850409

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Cites: 92

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