Work

A cross-sectional statistical survey analysis on consumer perceptions of domestic relative to foreign goods in Iraq

Year: 2025

Type: article

Abstract: The research aims to identify the most important factors affecting the acquisition of local or imported goods by designing a questionnaire form that was distributed to a sample of shoppers in Iraq. The Chi-square test was used in the statistical analysis, while the characteristics that were used in the analysis were demographic characteristics, namely sex, age, educational attainment, profession, culture, intelligence, economic status, marital status, number of children, residence, in addition to the personal characteristics that the consumer is accustomed to and other aspects that were addressed. The analysis showed a set of conclusions, in general, that the majority of shoppers prefer cheaper goods if they are of the same quality, and there is a preference for some local needs over imported ones, such as dairy, meat, sweets, and curtains, while imported goods are preferred over local ones when purchasing clothes and furniture.

Source: Sustainable Engineering and Innovation

DOI: 10.37868/sei.v7i2.id529

Authors: Lamyaa Mohammed Ali Hameed, Suhail Najim Abbood, Ethar Hussain Jawad

Institution: University of Baghdad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4415862800

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