Year: 2025
Type: article
Study design: Observational Study
Abstract: Also, there has been a sharp increase in the number of web clients. Digital marketing has seen significant growth. There are parts of the instruments open in the showcase for advanced items and services. This article discussed the awareness level of individuals towards computerized promotional devices. The data were collected using a questionnaire from 179 respondents living in Ernakulam District in Kerala. Based on the result, most of the respondents are aware of the concept. From the comes about, Social media marketing is the most recognizable device. Google advertisements are the most utilized showcasing tool. Based on the outcomes, the younger generation has more information about digital marketing tools than the older generation.
DOI: 10.14419/mnh5tj17
Authors: Nimmy K. Abraham, Dr. V Sumathi
Institution: Karpagam Academy of Higher Education
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4415864704
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