Year: 2025
Type: article
Study design: Observational Study
Abstract: This study examines the challenges organizations face in achieving carbon neutrality by analyzing employee awareness, organizational practices, and the role of information technology (IT). It aims to (1) assess employee engagement in sustainability initiatives, (2) evaluate the effectiveness of organizational policies in promoting carbon neutrality, and (3) explore the potential of IT solutions in reducing emissions. A mixed-method approach was used, combining questionnaires and interviews to capture quantitative and qualitative insights. Employees from various industries were surveyed to assess their awareness, while interviews provided deeper insights into organizational strategies and IT adoption. Statistical and thematic analyses identified key gaps and opportunities. The study reveals that limited employee awareness hinders sustainability efforts, emphasizing the need for targeted engagement programs. Organizational effectiveness in achieving carbon neutrality varies, with standardized policies and dedicated sustainability teams playing a crucial role. IT adoption levels differ, but data analytics and emerging digital technologies demonstrate strong potential for optimizing carbon reduction strategies. This research integrates organizational, technological, and behavioral perspectives, highlighting the importance of employee engagement and IT solutions in sustainability efforts. It provides actionable insights for organizations seeking to implement effective carbon neutrality strategies.
Source: HighTech and Innovation Journal
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Climate action
Open Access status: gold
Estimated APC paid: $523
OpenAlex ID: W4415900738