Work

Beyond coffee: how customers’ perceptions of self-congruity and functional congruity influence brand loyalty and eWOM in a name-brand coffee shop

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2025-0061

Authors: Chien-Wen Chen, Serhan Demirci

Institutions: Feng Chia University, Chaoyang University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415901957

FWCI: 1.809

Cites: 69

Cited by: 1

Related to: